Book your place for the free webinar:

Mind the Age Gap – legacy campaigns for different generations of donors 

The free legacy strategy webinar will take place on 19th January at 4pm GMT and is specially designed for our international legacy audience. With a focus on contrasting the legacy fundraising styles of Europe and Canada, the session will debate the pros and cons of reaching out to younger or older donors with a legacy campaign. This is a must-see for all legacy fundraising professionals across the globe!

In this FREE TO VIEW webinar you will receive:

  • Analysis on the legacy income potential of reaching out to younger donors and which causal areas receive the most legacies from different age groups?
  • An insight into legacy strategies in Europe, Canada and The UK. How legacy approaches vary by location, donor age group and charity type.
  • Insight into how Covid has influenced wills and legacy campaigns in different countries.

Who is speaking?

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Wednesday, 19th January | 4PM GMT | 1 HOUR

(please allow for international time differences in your location)
Fraser Green
Chief Strategist
Good Works
Lena Vizy
Legacy Programme Manager
Amnesty International Netherlands
Elly Lont
Senior Legacy Fundraiser
Greenpeace Netherlands
Rory Green
Director, Gift & Estate Planning
Simon Fraser University