The conference will be presented to you as a series of 5 convenient live webinars. The live webinars will offer the chance to connect and share ideas with your peer group, participate in polls, question the presenters in real-time, and help you to stay connected to the wider fundraising community – especially important in these challenging times.

 You can view the full webinar series below:

FUTURE FUNDRAISING WEBINAR SERIES:

  1. THINK LIKE YOUR SUPPORTERS
    Tuesday 2nd June 10.00 – 11.45
  2. GET ATTENTION
    Thursday 4th June 10.00 – 11.25
  3. STAY RELEVANT
    Tuesday 9th June 10.00 – 11.20
  4. ENGAGE WITH NEW GENERATIONS AND COMMUNITIES
    Thursday 11th June 10.00 - 11.10
  5. MOTIVATE AND EMPOWER
    Tuesday 16th June 10.00 – 11.10

Webinar 1: THINK LIKE YOUR SUPPORTERS

Tuesday 2nd June 10 am start
Approx. 1hour 45mins inc questions & housekeeping intro 

15-minute section:  KEYNOTE

The webinar will open with an inspirational session into how they’ve grown from a family business into one of the top five ethical brands on the UK high street – and how they are managing with the current crisis and its effects on the high street.

Simon Constantine from Lush Cosmetics
 

30-minute session A seamless journey - Making your supporters' User Experience the best that it can be 

In a crowded fundraising marketplace, what can your charity do to differentiate your website from that of others in your sector? With shorter attention spans and high expectation of UX, today’s charity donors and supporters demand more from their online interactions. Felinesoft and a charity client will present a study on how they worked together to achieve great results.

Ralph Johnson, Managing DirectorFelinesoft

20-minute session:  One Team, One Supporter Strategy – joining up teams across your charity to deliver outstanding supporter engagement and impact

Before the pandemic, The Children’s Society was already overhauling their business model – from the way services and campaigns are delivered with young people to implementing a pioneering new approach to fundraising and supporter engagement.  As the UK went into Lockdown, transformation has had to be accelerated – and many of the new strategic principles are being put to the test.  In this session, Executive Director of Engagement & Income Generation Joe Jenkins talks about how they are knocking down the ‘us and them division’ – both within the charity and between their charity and supporters – placing their supporters’ needs at the very centre of their strategy.

This session will examine:

  • Why change was already needed at the Children’s Society pre-pandemic and what has happened since
  • The importance of culture and behaviours in driving transformational change
  • How an agile approach to joining up, as one team with one plan, is proving critical now, and for future fundraising success

Joe JenkinsExecutive Director of Engagement & Income Generation, The Children’s Society 

10-15 mins Q&A and Polls Roundup:

Webinar 2: GET ATTENTION 

Thursday 4th June 10 am start
Approx. 1 hour 25 mins inc questions and housekeeping intro 

25-minute session:  Creating a movement – continuing to engage with your high-value supporters

With younger supporters seeking a more interactive charity experience, and long-term donor loyalty becoming a thing of the past, how can fundraising teams hold the attention of high-value givers? The session will examine:

  • Building the movement – Time, Money, Voice and Influence
  • The importance of events and face to face engagement – and what can be done digitally
  • Meeting the needs of different audiences – knowing your donors and creating bespoke stewardship plans
  • The story behind the successful TV campaign from March 2020
  • Using exclusive webinars to update and engage high-value donors. 

Victoria SmithHead of PhilanthropyShelter

30-minute panel session:   Agile, brave and loud – tricks we can learn from small, successful charities

In this panel session, we hear a series of case studies from smaller charities – who, with limited team sizes, less budget and relatively fewer years of operation – have found ways of making themselves heard in a crowded and noisy sector.  We feature a charity that has increased its income tenfold in four years and a new, ground-breaking charity that is challenging one of the last remaining “awkward” health topics via a bold and highly visual social media strategy. The session will examine:

  • What methods are smaller charities using to raise their profile? 
  • How are they attracting new supporters and donors with their limited marketing and fundraising budgets?
  • Is there a benefit to being small? The benefits of being able to be adaptable and brave whatever the size of your charity

Rachel GrocottCommunications ManagerBloody Good Period 

Lucy RadfordFundraising & Communications OfficerSumatran Orangutan Society

10-20 mins Q&A and Polls Roundup: Questions to speakers and review of poll results 

Webinar 3: STAY RELEVANT

Tuesday 9th June - 10 am start

Approx. 1hr 20 mins  inc questions & housekeeping intro

30-minute session: Making digital events a sustainable part of your Covid-19 fundraising strategy

Once the shiny new thing for fundraising, challenge events are now widely used by a diverse range of charities. However, such a popular fundraising stream needs to be regularly reviewed and refreshed to keep them lucrative, relevant and exciting. This session will look actual case studies from two charities who have transformed some live events into digital and virtual formats, and the challenges & practicalities of re-directing an events strategy and revenue during the Covid 19 era.

Maria Waugh, Senior Running and Challenge Events Manager, Parkinson’s UK

Daniel Nerini, Fundraising Engagement Manager CLIC Sargent  

20-minute session:  Modernise or die – propelling an established charity brand into the 21st Century

With a number of experts suggesting that the future of charities will force a change in the way larger charities operate, we hear from a charity that has decided to reinvigorate their strategy and message in order to make themselves more modern, relevant and appealing to the next generation of donors and supporters.

This session will examine:

  • How to ensure your story is relevant, authentic and personal for your existing supporter base using a new level of personalisation
  • How to create messages that resonate with the next generation – the RAF Associations shift to focus on ‘darkest days and freedom’
  • When to move away from a successful, decades-old strategy and moving the supporter relationships

Liam Clark-BrownHead of Supporter EngagementRoyal Air Forces Association

Amy PettersonHead of Community FundraisingRoyal Air Forces Association

10-20 mins Q&A and Polls Roundup: Questions to speakers and review of poll results   

Webinar 4: ENGAGE WITH NEW GENERATIONS AND COMMUNITIES

Thursday 11th June 10 am start

Approx. 70 minutes inc questions & housekeeping

20-minute session:  Generation Z wants to change the world – but how can you change them into donors? 

As possibly the most ethically-minded generation yet, Generation Z should be a primed and ready to give to charity, but how can fundraisers capture the current passion for petitioning, volunteering and protesting, and convert it into actual fundraised income.  Ben and Ellie will examine how charities need to rethink and reposition their engagement techniques for this generation, and how to engage them during the summer of 2020, when many are working from home with more time to spare. 

Ben Brill, Creative Director, Consider Creative
Ellie Adamo, Account Director, Consider Creative

20-minute session:  Engaging the next generation of BAME communities as supporters, donors and team members 

This session reveals the work that Barnardo’s is undertaking to encourage BAME communities to focus their future fundraising activities on more UK based charities, and to consider a career in the third sector.   

Fezzan AhmedPhilanthropy Officer, BAME CommunitiesBarnardo’s 

10-20 mins Q&A and Polls Roundup: Questions to speakers and review of poll results

Webinar 5: MOTIVATE AND EMPOWER

Tuesday 16th June – 10 am start

Approx. 70 minutes inc questions and housekeeping intro

25-minute session:  People power – how to retain public awareness and donor interest

When the issue at the heart of your charity - in this case, Climate Change – was recently at the forefront of people’s minds but has since moved off the podium of public interest - how can fundraisers ensure that their progressive and innovative new campaign message is suitable for the era? Kathryn will focus on how to retain your supporters’ passion and concern for your cause and how to modify the language and direction of your campaign to suit the times.

The session will examine: 

  • Providing positive solutions in a landscape of uncertainty
  • Fundraising as a method of empowering community support, not just generating income
  • How you can stay relevant during challenging times, and be still heard when other charities are taking centre stage 
Kathryn HollowayInterim Director of Fundraising, Friends of The Earth 

25-minute session:  Keynote: I am your future donor. Cultivating Generations Y, Z and beyond 

Pink Week has raised hundreds of thousands of pounds by targeting Generation Y and Z donors. We hear from its founder, Nina Rauch, on why and how she set up the charity when she was just 16, and what she has learned from fundraising with younger generations. Nina will explain why charities must shift their focus away from the 60+ age group and what they can do to encourage Generations Y and Z to become donors and supporters. We will also ask her how the campaign is managing to raise funds during the Covid19 era, and how she has embraced digital fundraising and virtual events.

Nina RauchFounder of the Pink Week Campaign, Social Impact Coordinator, Lemonade

10-20 mins Q&A and Polls Round up: Questions to speakers and review of poll results